If you're looking to experiment with your online presence, engage your audience, and cultivate loyal fans, a microsite is the way to go. Microsites are perfect for targeted campaigns, brand creativity, and showcasing products or services. On the other hand, landing pages are laser-focused on conversions. They serve to convince your audience to take that final step after they've done their research. In short, microsites are for brand awareness and growth, while landing pages are for driving conversions from an informed audience.